In Tanzania, tourism is a rapidly growing sector that offers numerous investment opportunities. It currently accounts for approximately 24% of the country’s exports and 17.2% of its Gross Domestic Products[1].
[1] Tanzania Investment Center, November 10, 2024
We recently had the pleasure of hosting the Ludewa Tourism Festival on November 23 and 24, 2024, along the shores of Lake Nyasa, in the Ludewa District, specifically at Lupingu Ward.. This event served as a benchmark that laid the groundwork for the transformative project commenced in February 2025. It will focus on tourism investments and enhance the socio-economic condition of the community with sustainable approaches.
The event took shape on November 23 and 24, 2024, at Lupingu ward, featured a dynamic array of activities, including speeches, a visit to the breathtaking Lupingu waterfalls, traditional cuisine demonstrations, captivating cultural dances (Mganda and Kioda) from the villagers and engaging musical performances, all attracting a substantial audience. The two days festival was launched by the Ludewa District Executive Director and concluded with remarks from the District Commissioner.
We would like to express our gratitude to Professor Ludwig from Germany for funding this event and the main project. We also extend our thanks to Oryx Energies Company, the Ludewa District Authority, the Lake Nyasa and Mountain Livingstone Tourism Association (LAMOTA), and other stakeholders for their collaborative support in making this event a success.
Ludewa district is situated in Njombe region, bordering Lake Nyasa to the southwest and the mouth of the Ruhuhu River, with the Livingstone Mountains running through the district. It stands as a testament to the country’s rich cultural diversity and historical significance. With its scenic landscapes and vibrant communities across 26 wards, Ludewa embodies a stunning cultural heritage enriched by the Pangwa, Manda, and Kisi ethnic groups.
The district embodies the essence of Tanzania’s cultural heritage, presenting a rich tapestry of traditional and historical elements that contribute to its astonishing cultural mosaic. Even though the district has plenty of resources, arable land and tremendous tourism opportunities, it still faces challenges such as poverty, lack of serious tourist establishments, limited access to education, healthcare and environmental degradation. In response, the Government and development partners are collaborating to address those issues and drive sustainable development forward.
Despite its rural charm, the district has seen in the past years notable economic progress, with various companies establishing roots in the region, drawn by its potential and resources. Recent development driving Ludewa’s progress has been bolstered by the construction of a crucial road linking Njombe town to Ludewa town. This infrastructure facilitates transportation/connectivity, opens up avenues for trade, tourism and catalyzes further the development. Ludewa offers numerous tourism opportunities, showcasing incredible cultural artifacts, the stunning shores and clear sandy beaches of Lake Nyasa and the majestic Livingstone Mountains that traverse the district. Additionally, the area is rich in traditional dances. Unfortunately, those opportunities remain untapped, presenting both enjoyment and significant socio-economic advancement potential.